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A03 – Unique Selling Proposition (USP)



You might have a marvelous business concept, but if you can’t sell it to Potential customers in a short memorable phrase, you’ll take longer to Succeed. A good USP is a major (and often overlooked) force for marketing new or existing products and services, and can influence why your customers why. Learn how to create or recraft your USP on the basis of customer perceptions of your product or service.


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